10 PPC Copywriting Best Practices for Extra Effective Text Ads
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
6 QUICK Copywriting Exercises to Help You Write BETTER Copy!
Ready to hear some of my best copywriting tips!? If you’re itching to write better copy for your business, add some tried-and-true copywriting practice exercises & tweaks to your arsenal. I’m sharing some of my favorite writing exercises from my copywriting business—whether you need daily copywriting exercises (tip #1 is easy to add into your workday windup routine) or just uplevel your copywriting game, these will get ya going.
Don’t forget to grab your seat to the FREE workshop at http://awcopyclass.com !
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FREE Guide for How to Define Your Brand Voice & Tone ➡️ http://bit.ly/AWvoice
QUIZ: What’s Your Brand Voice & Selling Style? ➡️ http://ashlynwrites.com/quiz
Focus Keeper app (keep this on your phone—it’s free and I seriously use it at least once a day) ➡️ https://apps.apple.com/us/app/focus-keeper-time-management/id867374917
Video about how to create a swipe file ➡️ https://youtu.be/pVO4DOCvzmg
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// BINGE WATCH THESE SERIES NEXT:
➡️How You Can Write Better Website Copy! → https://www.youtube.com/playlist?list=PLdbjmlD9euOn6dNaUoHh4EQ3jRQ_Ef-2Z
➡️The Secrets Behind Email Marketing & Writing Better Newsletters → https://www.youtube.com/playlist?list=PLdbjmlD9euOkvIKMLf_BbiUmcopl82Wb1
➡️Getting started with copywriting? Watch my best copywriting tips here → https://www.youtube.com/watch?v=06H4nL9H2Dk &list=PLdbjmlD9euOkgDZh7tn5nQJKVJj_h04B5
➡️Need to be more productive? Watch the playlist →https://www.youtube.com/watch?v=fn2rvbrjEYg &list=PLdbjmlD9euOkVTz1ayUafGczaQ48m8JfS
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Nail Your Client Projects with HoneyBook:
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Get Organized With Asana:
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️Get Your Website Design Template with Tonic Site Shop:
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✅Plan Your Goals With Powersheets:
Build Your Email List With ConvertKit:
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// p.s. Ready to work together? Chill the champagne, throw your hands in the air, because we’re ’bout to take your message from zero to launch. When you’re ready, you’ve got some options:
1 | Work directly with me & my agency
From strategy power hours & audits to day rates, to full-on, done-for-you website copy or launch copy, check out https://ashlynwrites.com/copywriting to apply to be an agency client
2 | Master your message, write your site, & launch it to sell inside the Copywriting for Creatives community
Forget about the 4-figure price tag for a pro copywriter: Learn how to master your message and DIY write your site in 60 days, so you can run a meaningful, profitable creative business that sells. Head here to learn more: https://copywritingforcreatives.ashlynwrites.com/
3 | Watch my FREE workshop
Learn 3 secrets to stand out and sell with personality-packed copy—it’s the expert’s guide to write your site ( & more) without sounding sleazy or busting your budget
// DETAILS & CREDITS:
Get new videos and copywriting tips each week, and feel free to comment with what tips would help serve you in your business most right now! Special thanks to Creative Live, The Herrintons, Creative @ Heart, the Dapper Drive, and One Fine Day Productions for bumper video footage.
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5 Tips for Better PPC Ad Copy
For more PPC copywriting tips, you can visit http://www.ezanga.com/articles/5-ppc-copywriting-tips-for-a-ctr-boost
eZanga.com’s Director of Sales, Eli Martin, tells you how to write better ads by making yours stand out in the search results, trying a few different angles, and testing every strategy.
Copywriting Tips: Jon Benson’s 10 Point Copy Checklist (easy to use)
Copywriting checklists are a great way to help you stay on track while you’re writing. For more copywriting tips, check out my Persuasion Series. Watch the whole series HERE ➡️ https://www.youtube.com/playlist?list=PL74gPgwEesCnNO41GoRcKdEEUMu-LI0wO
Today you’re getting not one, not two, but ten points that are essential to use in all your copywriting. Whether you’re writing a sales page, VSL, or even a webinar, you’ll want to have all 10 of these ready to use.
I even give you my easy-to-use formulas that you can apply starting today.
I’ve found that having a checklist keeps me on track when I’m writing. I’ve been copywriting for so many years, you wouldn’t think I would need this.
You would be wrong.
Our creative brain can only hold and process a limited amount of information (our subconscious is the powerhouse). That’s why checklists are always useful.
And this one can help make you $$, that’s pretty useful, don’t you think?
#jonbenson #copypro #copywriting
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7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably
Google Ads are still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the right people when they’re looking for whatever it is that you’re selling. When they’re actively searching for keywords related to your content, your product, your services, you can be right then and there. But, a lot of people find it difficult to make their campaign scale and become profitable. So what should you do? Today I’m going to walk you through seven AdWords hacks that’ll make your campaign scale profitably.
PLAYLIST – IMPROVING YOUR GOOGLE ADS CAMPAIGNS FOR MAXIMUM PROFITABILITY:
5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads: https://youtu.be/fy28vfE2V0c
5 Ways to Make Google AdWords More Profitable (Improve Your CTR!): https://youtu.be/LwMmJR08FS4
That way, as we release more content like this, you’ll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That’s a huge difference. Not only is remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you’ll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. So when you target them, they already got to know you. They’re much more likely to convert.
The next thing I want you to do is focus your efforts on longtail keywords. When it comes to generalized keywords, they’re very competitive because everyday marketers want to go after them just because they have a high search volume. But they don’t always drive the highest quality of traffic.
Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.
The next ting, you shouldn’t be afraid of using exclusions. Exclusions are a great way to find hyper-focused audience that’s more likely to convert and give you a bigger bang for the buck. So let’s say your audience doesn’t fall into a category with people of high income. You can exclude people with higher income. It really is that simple. There are a lot of different targeting elements with Google Ads and also Facebook Ads.
The next thing I want you to do is test different locations. Create audiences based on a location is one of the easiest ways to create a segment. I can’t even tell you how many people just use the default settings, but this is a big mistake. Now, there are three ways that you can target location in an ad campaign.
One, you can go after a location-based keyword. Two, you can geotarget to a radius on your ad segment, or three, you can do both.
You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you’ll weed out a lot of people that were never a right customer for you in the first place.
Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves.
Next, I want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you’re not tracking the performance how do you know what’s working and what’s not? Using UTM codes is a great, easy way to keep track of what’s doing well and what’s not.
You can easily track the performance of any of your campaigns in Google Analytics. You don’t even need to be a developer for this.
Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and practical ways that you can see a really good ROI.
Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.
00:00 – Introduction
00:44 Hack 1 – Create In-Depth Remarketing Audiences
01:27 Hack 2 – Focus Your Efforts of Longtail Keywords
02:45 Hack 3 – Don’t Be Afraid to Use Exclusions
03:19 Hack 4 – Test with Different Locations
03:55 Hack 5 – Add Extensions to Your Ad
04:23 Hack 6 – Implement UTM Tracking
04:55 Hack 7 – Run Ads on Your Competitors Keywords
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
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#GoogleAds #PPC #DigitalMarketing