A Beginner’s Guide to Shopping Ads
Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads.
FREE Google Shopping Ads Course for Beginners (Quick & Easy Shopify App Method)
Want to learn how to set up shopping campaigns from scratch? In this FREE Google Shopping Ads course for beginners, I will show you agency-level strategies that will help you grow and scale your Ecommerce store!
Let us grow your Google Ads account for you. Book a free strategy session with Sam here: https://keycommerce.com/strategy-session/
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This Google Shopping Ads tutorial video has everything you need to start your Google Shopping campaigns and scale your online store to the moon. I will take you through the whole process from START (Google Merchant Center account setup) to FINISH (optimizing your campaigns), and guide you along the way so you can set up your Google Shopping Ads in the easiest and fastest way possible.
But I must tell you, this video is not for the faint of heart because I’ll be dropping some agency-level shopping campaign strategies and knowledge here. So pay close attention! There are 3 sets of videos in this “Full Google Shopping campaign setup” course, but here we’ll be using the Shopify Product Feed App method to set up your Google Shopping feed. The other 2 methods are the Google Sheets Method and Content API method.
In this video, I will show you how to:
1. Create and Set Up Your Google Merchant Center account
2. Create your Merchant Center Feed using the Shopify Product Feed app
3. Get your product feed approved in Merchant Center
4. Create your Google Shopping campaigns
5. Install conversion tracking; and
6. Optimize your shopping campaigns
Setting up Google Shopping campaigns is really a pain in the butt, especially for beginners. However, it’s not a step that you can easily skip because it’s very crucial in managing and advertising your products in Google. So I hope this full Google Ads tutorial helps you in completing this process.
You need to remember that your Google Shopping feed is also an essential part in the performance of your Google shopping campaigns. Therefore, you have to set your Shopping feed in the format that Google reads and accepts.
To learn more about the Shopping App method, watch this Google Adwords tutorial for beginners now.
Here are the links to the videos I recommend here:
⦿ Full Google Shopping Course for Beginners (Content API Method) – https://www.youtube.com/watch?v=Q4Ll2pE3VeY
⦿ Google Shopping Shipping Settings – https://www.youtube.com/watch?v=PKvDa-pOdM8
⦿ Google Shopping Product Title Optimization – https://www.youtube.com/watch?v=mBTOKGr4PT8
⦿ How to Fix Disapproved Products – https://www.youtube.com/watch?v=D48epLH-fFI
⦿ Google Shopping Campaign Settings – https://www.youtube.com/watch?v=KaaW6benZEM
⦿ Bidding Strategy to Use When Starting Shopping Ads – https://www.youtube.com/watch?v=ltpHDU4F6do
⦿ The Best Google Shopping Bidding Strategy – https://www.youtube.com/watch?v=T0FgzTEMRAw
⦿ Product Page Mastery for Ecommerce – https://www.youtube.com/watch?v=f7PEskjrYNg
⦿ Google Product Category – https://keycommerce.com/google-product-category
Get the FREE Product Page Mastery Course here: https://keycommerce.com/product-page-mastery/
Watch my most recent videos:
https://www.youtube.com/channel/UCpv6LoMeHrG-NPDCRnBWFpA/videos?view=0 &sort=dd &shelf_id=8
My popular videos:
Google Merchant Center Account Suspended – https://www.youtube.com/watch?v=DVwExqRr42A
Fix Disapproved Products – Google Merchant Center – https://www.youtube.com/watch?v=D48epLH-fFI
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️ Audible: https://keycommerce.com/audible/mr-sam-baldwin-podcast
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️ Gaana: https://keycommerce.com/gaana/mr-sam-baldwin-podcast
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#GoogleShoppingCampaign, #GoogleShoppingForBeginners, #MrSamBaldwin
Google Ads Tutorials: Intro to Shopping Ads
Shopping ads are a visual and engaging way to show potential customers detailed information about your products. Learn more about what makes up a shopping ad, where they’ll show up, and how to get started.
Welcome to Google Ads YouTube channel!
° Follow us and stay updated
╰ Facebook https://www.facebook.com/googleads
╰ Twitter https://twitter.com/googleads
╰ LinkedIn https://www.linkedin.com/showcase/google-ads-
° Try Google Ads now https://www.ads.google.com/
° Discuss your Google Ads issues on the Community
° Learn more at Google Ads Help Center https://support.google.com/google-ads
Easy Google Shopping Low Budget Testing Strategy & Setup Guide – Google Ads For Shopify & E-Commerce
This setup guide will show you my low budget testing strategy for google shopping ads. Ideal for shopify dropshipping and ecommerce businesses. This beginners guide is how i got started with google ads and achieved a 6x ROAS.
Need help with google ads? Drop me a message on Instagram & Twitter.
Join my Discord: https://discord.gg/sM76BuMwc3
Must have Shopify Apps:
Join Admitad (Earn commission on AliExpress orders): https://store.admitad.com/en/promo/?ref=d77uzpq72r
In Cart Upsell
Loox Reviews App: https://loox.io/app/patch
Google ads has become a main revenue driver for my shopify dropshipping stores. Most of my videos will be google ads related. #shopify #shopifydropshipping #dropshipping #googleads
How To Set Up Google Ads Shopping Campaigns …. CORRECTLY
If you are selling any products online you need to set up Google Ads Shopping Campaigns correctly, otherwise you are just throwing money away!
Know what you have to Optimise in your Google Shopping campaign every week & month with my FREE Google Shopping Optimisation Checklist: https://www.definedigitalacademy.com/google-ads-checklist
The biggest mistake that I see with Google Shopping campaigns is that people DO NOT add in any product segmentation, meaning that they just have all of their products in one big shopping Ad Group.
Your shopping campaign should follow the same structure as your search campaigns in that you should have multiple ad groups which each ad group only targeting related products.
By using this structure to set-up your Google Ads Shopping campaign you can:
– Quickly see which products are performing well and which products are under performing and need extra focus for your optimisations
– Add individual optimisations to each ad group such as negative KWs, audiences, demographics & device targeting
#googleads #googleshopping #googleads2022
00:00 Introduction to Google Shopping
03:25 Account Structure for Google Shopping
05:33 Setting Up Googe Ads Shopping Campaigns
09:47 Adding Product Groups to Google Shopping
13:15 Conclusion & Google Shopping Optimizations
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