Case Studies: How Content Marketing Benefits Companies
Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process.
Video Content Marketing Strategy Case Study: JP Morgan
Grow Your Business With Video Content Marketing
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In this video I’ll share a couple of insights on the what and why behind JP Morgan’s video content marketing strategy. And don’t forget to subscribe for more strategy insights and mini case studies.
JP Morgan recently started sending email campaigns to clients with video tips like how to keep your financial resolutions, and I’ll include a link in the comments to check it out. They’re very professionally produced, scripted, shot in a studio, and even include motion graphics to jazz things up. This is at the high end of what video content marketing can look like, of course.
They also have an increasingly active YouTube channel, recently posting a few videos a week with topics like personal finance tips, but also introducing some of the people working behind the scene to humanize banking. One video a week is the minimum you can do for Video Content Marketing, and 2-3 a week is ideal.
So why are top companies putting an growing amount of their resources behind Video Content Marketing? I’ll highlight 3 reasons but there are probably more:
1. YouTube and Google are transcribing videos automatically and indexing them so they will start appearing on the front page of Google’s organic search results more often throughout 2019. Videos will be getting more and more free traffic organically. So make sure a) you post video content regularly to get a good ranking, and b) you SEO-optimize your video script, which you can do with a tool like Yoast SEO.
2. They’ve probably looked at the massive data that they have, and it’s telling them they have to shift from white papers and blog posts to video content marketing.
Pretty much nobody reads their emails and blog posts anymore, but they’re watching videos. I know because I clicked on it and it was the first time I engaged with their content. And I immediately thought – wait a minute, video really works!
The cool thing is that once you’ve developed written content, it’s just another step to convert it into video content and then market it properly. But the impact in terms of reach and engagement with video content marketing is 10-fold or more.
And 3. There’s a big first-move advantage to win over YouTube channel subscribers and precious “watch time”, which is a major metric that YouTube algorithms use to rank your videos organically. The more watch-time your channel builds up, the faster you will be growing, making it that much harder for competitors to catch up.
Many people don’t realize this but competition for video watch time is heating up. Many companies are realizing that blogging won’t help you win, and video content is where the next battle is going to be fought. The sooner you get started with video content marketing, the better off you’ll be. Leave a comment below about what’s holding you back or if you have specific questions about how to get started.
How Red Bull Turned Their Content Marketing Into a Media Company
Red Bull is probably one of the most cited examples of a company doing great content marketing. But at Red Bull, they actually don’t think of their videos, TV shows, magazine, and events as content marketing. In this clip from the documentary, The Story of Content, you can see just how Red Bull has gone beyond a content marketing case study and now profits off all their content.
To watch the full documentary: https://youtu.be/dBnpr3pkFlk
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Content Marketing in 60 Seconds: Case Studies
Learn More at OpenView Labs: http://labs.openviewpartners.com/topic/customer-development/content/
Sharing visual success stories with prospects helps gain new customers. Enter the case study. Joe Pulizzi, Founder of Junta42 and the Content Marketing Institute, explains the role case studies can play in a content marketing strategy.
From Boring to Brilliant – A B2B Content Marketing Case Study
I’m breaking down how one CEO has built a $10MM B2B brand by following the same simple content marketing formula I uncovered last week.
Subscribe so you don’t miss next week’s video: https://bit.ly/3t0In4Z
Watch last week’s video – the one that inspired this video – https://youtu.be/S77Z14mv9U4
• Check out Jesse’s Channel – https://www.youtube.com/user/LumiHQ
• Watch an episode of Lumi’s show: https://youtu.be/el1OjRGiiGc
• Check out Lumi’s business: https://www.lumi.com/
Want to learn how to create a hook? Here’s a whole webinar on exactly that: https://www.youtube.com/watch?v=nODKgI-xtxc
This week’s #LoyaltyLoop video is exclusively for B2B marketers and sales executives.
If you sell directly to consumers, skip this week’s video. Or better yet, forward this video to all your B2B friends.
I get it. Marketing and selling a B2B product or service isn’t as exciting (or easy) as hamburgers, soda, sunglasses, and gum.
That doesn’t mean you can’t get creative while building an audience and inspiring them to buy.
So, this week on The Loyalty Loop, I’m breaking down how one CEO has built a $10MM B2B brand by following the same simple content marketing formula I uncovered last week. The result: a massive audience that’s driving demand.
Let’s break down how Jesse Genet has turned what should be a boring YouTube channel into something truly brilliant.
● About Andrew Davis ●
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.