How Content Marketing Has Evolved
Content marketing is always evolving. Tactics and tools and tips will change. Repeatedly. Monthly. But these century-old fundamentals remain relevant today.
Content Marketing Strategy (Flexibility and Consistency)
On today’s episode, we’re talking about the importance of consistent content creation. But first, I’m going to go get a new waboba…
All right, we’ve got our waboba, and we’re all set for a great day at the beach tomorrow. But before we do, you and I gotta have a little chat. More importantly, I’ve got a little bit of a confession to make. You see, over this last week I’ve been a little lax when it comes to consistency in regards to my content creation game.
There are a couple of reasons for this. All of them are pretty much just excuses, but I want to share them with you in order for you to avoid making the same mistakes that I have.
So, not too much time lapses between your content, because again, the key to a solid content marketing strategy is consistency.
The first reason is really just that I’m way out of my element here. I’m away from my home office. It’s a bit of a time lapse, because I’m out of my element on this island in Hawaii that’s newer to us.
Like right now, I don’t have the most beautiful background, but I figured that I have to get this content out. If I let any more time pass, I won’t be getting it out.
You’re often going to be out of your element in some regards to your business, whether it’s through travel, vacation, sickness, or another work obligation.
What ever it is, you’ve got to prioritize your content creation, and make sure that it gets on your calendar so you never miss a beat.
The other reason is, I kind of ran out of creative ideas; or so I thought. I forgot my idea journal at home, so I’m having to brainstorm things from scratch.
…Not to mention all sorts of social obligations, including family.
So, this is the reason you always want to make sure you’ve got access to your content ideas.
Something I’m going to takeaway from this is that, (while I enjoy having my content written by hand because it’s easier to record clear thoughts and categorize things better), I need to digitize this and upload it to Google Docs or Evernote.
A quick tip: any time I’ve got an idea for content, I do make sure to write it down, so I’m always carrying around some form of pen and paper, or at least my phone. You can always even send yourself a text message with the idea.
The last piece of the puzzle is that you may feel you don’t have the right equipment for the job. For this one, I want to call you out on it a bit.
See right now, I’m shooting on my travel camera, which wasn’t that expensive. I also do a lot of my shooting with the simple iPhone 7 with a little gimble. I think that costs around $100 and you’re able to get some smooth panoramas, and crisp images.
The point I want to leave you with here today is to remember that content creation is an incredibly important part of marketing your business online today. After all, it allows you to build trust, form that relationship with your audience, build brand ambassadors, and increase customer loyalty.
It also allows you to get your message out there. Make sure to prioritize it, kick those excuses out the window, and do whatever you can to create quality and consistent content.
It’s waboba time.
► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan
How Content Marketing Started – Module 1 – Lesson 2 – Content Marketing Unlocked
Today we’re going to be breaking down the history of content marketing. We actually have some really cool, fun, interesting stats for you that’ll help you make your content better, and of course, get more traffic, which is the goal in the long run.
RESOURCES & LINKS:
Ubersuggest – https://neilpatel.com/ubersuggest/
Google Trends: https://trends.google.com/
Playlist – Content Marketing Unlocked: https://www.youtube.com/watch?v=9_rULUbLqE4 &list=PLJR61fXkAx134Wp5NgFSP5-nIruNRm033
So, where content marketing really started, and started to take off is in 1895. John Deere published a magazine “Furrow” which was an architectural magazine, or agricultural magazine, sorry about that. And each issue reach millions of customers in just a few decades, making it a pioneer in content marketing.
Now this next example is one of my favorites, and this is the Michelin Star. You know how you go to restaurants, there’s Michelin’s Stars one, two, three, and over the years, it’s brands like Michelin that created this in the early 1990s or 1900s, sorry, and that was because they wanted more people driving around in cars.
And here’s another interesting concept, soap operas. And the reason they’re called soap operas is because a lot of these dramas were sponsored by soap companies and they air during the day, and it was a partnership between radio and television programming, and they created a lot of these soap operas.
And then you have digital marketing that enters the digital age because of Google, YouTube, Facebook, Bing, Yahoo, and the list goes on and on. People are now creating content in different forms, like video, audio, and it’s helped really spearhead things and now everyone’s consuming content even on devices like Alexa or Google Home.
So whatever type of content you decide that you want to go with, and choose whether it’s a blog post, or a video, or a course, or eBook, or a Forum, it doesn’t matter. There’s some things that you need to do if you fundamentally want to succeed.
It first starts off by understanding your target audience. If you don’t understand your customer’s needs, what they want, their problems, how do you write to them? How do you end up creating content that sells and helps them, so then that way they have that loyalty towards you? By understanding your target audience and what they’re looking for, you can better serve them and that’ll help you generate sales in the long run.
And once you find your ideal audience, you also want to analyze their behavior. What do they do on a daily basis, where do they spend their time? This is important because if you know that they spend all their time on Facebook, would you want to promote your content on Snapchat when they spend it on Facebook? Of course not, you rather focus promoting your content for wherever they spend their time. And the same goes, you know, it could be the opposite of situation.
And if you’re not sure where to get started, a simple way is looking at your competition. If your competition is doing something well, and you know they’re being successful, then starting by looking at their strategy is an easy way to figure out where to start. And I like doing this by finding valuable keywords.
So the first step is to go to Ubersuggest. And when you go to Ubersuggest, type in any keyword related to your field and click on the keyword ideas report on the left-hand navigation. Ideally you want to find keywords that are 40 or under when it comes to SEO difficulty, because those are easier to rank for.
So the more estimated visits they have from Google, the more backlinks they have, and the more social shares, the more traction that content has gained, which means the more popular it is. And when you’re going through it, just make sure you’re picking blog posts that are good, high in quality, and consider going out there and creating better versions of that content because that’ll get you traffic.
Now, if you pick the right keywords, your content will be more successful, get more traffic, and you’ll generate more sales. If you don’t well, you won’t do well. So I want you to refine your keyword list. When you refine your keywords, think about which ones have good profit margins, the higher the CPC, typically the more value, and the more money that is going to make you if you rank for it. I also like taking my keywords, group them together, and create content on the same topics.
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Webinar “Evolve Your Marketing Strategy: How to Use Content Marketing”
Evolve Systems hosted the “Evolve Your Marketing Strategy: How to Use Content Marketing” webinar on September 17, 2020 to discuss the value of content strategy and which components you should consider when creating a content marketing plan. The topics covered in the webinar include:
How to create a content calendar
Why organic marketing & Paid advertising support one another
Understand when to use paid advertising
How copywriting effects all of your marketing efforts
We hope you’re able to apply your learnings from this webinar to level up your business. If you need help developing a strategic content marketing plan, let Evolve help. Contact us through our website https://evolve-systems.com/contact/.
BERT & Content Marketing: Why Everything You Know Has Changed
In this video, we’re going to be looking at the relationship between content marketing and BERT, Google’s Natural Language Processor, that’s now integrated into Google search.
This has really shifted the way that we should approach our content marketing, and really how that content is going to be ranking within the search results.
Subscribe for more free YouTube tips: https://www.youtube.com/channel/UC4EW…
What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s
Introducing BERT: Google’s New AI Algorithm: https://www.youtube.com/watch?v=Rs_jyNKKt9s
Schema.org & Structured Data Best Practices: https://www.youtube.com/playlist?list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6