Ad extensions are an important part of optimizing your paid search ads. Here's everything you need to know about manual and automated ad extensions.
Google Ads Course | Ad Extensions Tutorials | All Extensions Explained | Part#32 | UmarTazkeer
Hello All Welcome to the official “Umar Tazkeer” Youtube Channel. In this video, I am talking about – – Ad Extensions in Google ads – Different types of Ad Extensions in Google Ads – How to use Different Ad Extensions in Google Ads – Ad Extensions Tutorials Explained ——————————————————— Note: This channel is for “EVERYONE” who wants to learn “Complete Digital Marketing” ——————————————————— Top Playlists [Free Courses] are: – Google Ads – Facebook Ads – GA4 – Digital Marketing Basics/Fundaments – SEO – Digital Marketing Career/ Strategies/ Freelancing – Google Search Console
Playlists : ► Advanced Google Ads Course : https://www.youtube.com/playlist?list=PLNfnAKZ4ZsarZyi5YjFkBH3CEB_8Xs0Do
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Ad Extensions increase your CTR & for success in Google Ads you need a high CTR. Here are The 5 Best Google Ads Extensions To Use
Learn how to optimise your Google Ads campaign CORRECTLY with my FREE Google Ads Optimisation Checklist: https://www.definedigitalacademy.com/google-ads-checklist
#googleads #googleads2022 #googleadsadcopy
Timestamps: 00:00 Why Ad Extensions are so important 04:08 Google Ads Image Extensions 05:17 Google Ads Callout Extensions 06:17 Google Ads Price Extensions 08:24 Google Ads Call Extensions & Price Extensions 12:50 Google Ads Sitelink Extensions 15:09 Conclusion & FREE Google Ads Optimization Checklist
Google Ads Update For Ad Extensions: What You Need To Know
In this weeks video I discuss a new Google Ads update in regards to Ad Extensions. This update is quite important and requires you to take immediate action.
Links mentioned in the video:
– Ryan’s Personal Google Ads Facebook Group: https://www.facebook.com/groups/413175336548681 – Google Help Article: https://support.google.com/google-ads/answer/11394461
The Only Google Ads Tutorial You Will Ever Need (FOR BEGINNERS)
In this google ads tutorial for beginners you’ll learn step-by-step how to run ads on google. This is a COMPLETE A-Z Google Ads Course designed to maximise your conversions while paying as little as possible for your clicks!
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A lot of the tactics I share here in this video I’ve learned from taking Charlie Brandt’s eCom course. I’m am not affiliated with him but I highly recommend his youtube channel and course: Charlie Brandt’s Channel ▶ https://www.youtube.com/c/CharlieBrandt-ecom
0:00 Why you NEED this video! 1:44 How Google Ads Work 8:07 Set Up Account 9:35 Account Structure 11:14 Campaign Settings 19:52 Bidding, Ad Rank & Quality Score (important!) 28:55 Ad Extensions (Increase CTR!) 33:39 Ad Groups (best strategy) 35:33 Keyword Match Types 40:15 Ad Design 46:00 Negative Keywords (save money!) 50:31 Keyword Planner 52:57 Ad Optimization
You’re not only going to learn the basics of how to use google ads but I’ll also show you a winning strategy to maximise your quality score so you get the best place in google search results and still pay less then the competition. Creating google ads that are as relevant as possible to the keywords you are targeting is the best strategy to earn money from google ads / google adwords.
In this google ads tutorial you’ll also learn how your google account is structured so that you can keep all your campaigns perfectly organized.
You’re going to learn exactly how bidding works on google ads and I’m going to show you a bidding strategy that I use to maximize profits on winning keywords and cut losses on non-profitable keywords.
The description of this video contains affiliate links, which means that if you buy one of the products that I recommend, I’ll receive a small commission without any additional cost for you. This helps support the channel and allows me to continue making videos like this. Thank you for your support!
10 PPC Copywriting Best Practices for Extra Effective Text Ads
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
6 QUICK Copywriting Exercises to Help You Write BETTER Copy!
Ready to hear some of my best copywriting tips!? If you’re itching to write better copy for your business, add some tried-and-true copywriting practice exercises & tweaks to your arsenal. I’m sharing some of my favorite writing exercises from my copywriting business—whether you need daily copywriting exercises (tip #1 is easy to add into your workday windup routine) or just uplevel your copywriting game, these will get ya going.
Don’t forget to grab your seat to the FREE workshop at http://awcopyclass.com !
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QUIZ: What’s Your Brand Voice & Selling Style? ➡️ http://ashlynwrites.com/quiz
Focus Keeper app (keep this on your phone—it’s free and I seriously use it at least once a day) ➡️ https://apps.apple.com/us/app/focus-keeper-time-management/id867374917
Video about how to create a swipe file ➡️ https://youtu.be/pVO4DOCvzmg
✏️For all my copywriting tips + hacks, head to ➡️ http://ashlynwrites.com
// p.s. Ready to work together? Chill the champagne, throw your hands in the air, because we’re ’bout to take your message from zero to launch. When you’re ready, you’ve got some options:
1 | Work directly with me & my agency From strategy power hours & audits to day rates, to full-on, done-for-you website copy or launch copy, check out https://ashlynwrites.com/copywriting to apply to be an agency client
2 | Master your message, write your site, & launch it to sell inside the Copywriting for Creatives community Forget about the 4-figure price tag for a pro copywriter: Learn how to master your message and DIY write your site in 60 days, so you can run a meaningful, profitable creative business that sells. Head here to learn more: https://copywritingforcreatives.ashlynwrites.com/
3 | Watch my FREE workshop Learn 3 secrets to stand out and sell with personality-packed copy—it’s the expert’s guide to write your site ( & more) without sounding sleazy or busting your budget
// DETAILS & CREDITS:
Get new videos and copywriting tips each week, and feel free to comment with what tips would help serve you in your business most right now! Special thanks to Creative Live, The Herrintons, Creative @ Heart, the Dapper Drive, and One Fine Day Productions for bumper video footage.
DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
5 Tips for Better PPC Ad Copy
For more PPC copywriting tips, you can visit http://www.ezanga.com/articles/5-ppc-copywriting-tips-for-a-ctr-boost
eZanga.com’s Director of Sales, Eli Martin, tells you how to write better ads by making yours stand out in the search results, trying a few different angles, and testing every strategy.
Copywriting Tips: Jon Benson’s 10 Point Copy Checklist (easy to use)
Copywriting checklists are a great way to help you stay on track while you’re writing. For more copywriting tips, check out my Persuasion Series. Watch the whole series HERE ➡️ https://www.youtube.com/playlist?list=PL74gPgwEesCnNO41GoRcKdEEUMu-LI0wO
Today you’re getting not one, not two, but ten points that are essential to use in all your copywriting. Whether you’re writing a sales page, VSL, or even a webinar, you’ll want to have all 10 of these ready to use.
I even give you my easy-to-use formulas that you can apply starting today.
I’ve found that having a checklist keeps me on track when I’m writing. I’ve been copywriting for so many years, you wouldn’t think I would need this.
You would be wrong.
Our creative brain can only hold and process a limited amount of information (our subconscious is the powerhouse). That’s why checklists are always useful.
And this one can help make you $$, that’s pretty useful, don’t you think?
#jonbenson #copypro #copywriting
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7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably
Google Ads are still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the right people when they’re looking for whatever it is that you’re selling. When they’re actively searching for keywords related to your content, your product, your services, you can be right then and there. But, a lot of people find it difficult to make their campaign scale and become profitable. So what should you do? Today I’m going to walk you through seven AdWords hacks that’ll make your campaign scale profitably.
PLAYLIST – IMPROVING YOUR GOOGLE ADS CAMPAIGNS FOR MAXIMUM PROFITABILITY: ____________________________________________ 5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads: https://youtu.be/fy28vfE2V0c
5 Ways to Make Google AdWords More Profitable (Improve Your CTR!): https://youtu.be/LwMmJR08FS4 ____________________________________________
That way, as we release more content like this, you’ll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That’s a huge difference. Not only is remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you’ll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. So when you target them, they already got to know you. They’re much more likely to convert.
The next thing I want you to do is focus your efforts on longtail keywords. When it comes to generalized keywords, they’re very competitive because everyday marketers want to go after them just because they have a high search volume. But they don’t always drive the highest quality of traffic.
Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.
The next ting, you shouldn’t be afraid of using exclusions. Exclusions are a great way to find hyper-focused audience that’s more likely to convert and give you a bigger bang for the buck. So let’s say your audience doesn’t fall into a category with people of high income. You can exclude people with higher income. It really is that simple. There are a lot of different targeting elements with Google Ads and also Facebook Ads.
The next thing I want you to do is test different locations. Create audiences based on a location is one of the easiest ways to create a segment. I can’t even tell you how many people just use the default settings, but this is a big mistake. Now, there are three ways that you can target location in an ad campaign.
One, you can go after a location-based keyword. Two, you can geotarget to a radius on your ad segment, or three, you can do both.
You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you’ll weed out a lot of people that were never a right customer for you in the first place.
Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves.
Next, I want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you’re not tracking the performance how do you know what’s working and what’s not? Using UTM codes is a great, easy way to keep track of what’s doing well and what’s not.
You can easily track the performance of any of your campaigns in Google Analytics. You don’t even need to be a developer for this.
Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and practical ways that you can see a really good ROI.
Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.
00:00 – Introduction 00:44 Hack 1 – Create In-Depth Remarketing Audiences 01:27 Hack 2 – Focus Your Efforts of Longtail Keywords 02:45 Hack 3 – Don’t Be Afraid to Use Exclusions 03:19 Hack 4 – Test with Different Locations 03:55 Hack 5 – Add Extensions to Your Ad 04:23 Hack 6 – Implement UTM Tracking 04:55 Hack 7 – Run Ads on Your Competitors Keywords
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
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Here's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers.
Amazon FBA PPC Strategy in 2022 (Manual Targeting)
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Video Breakdown Today we are breaking down AMAZON PPC and how to set up and optimize Manual Keyword PPC campaigns for Amazon FBA Private Label. If you enjoyed or learned something new Hit that subscribe button for me 🙂
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YouTube Advertising Targeting for 2022 – Best Practices to Drive Conversions
Learn everything you need to know about the different YouTube Advertising targeting options. I will cover everything including Remarketing audiences, custom audience segments, in-market audiences, life events, demographic targeting, content targeting, and more.
YouTube Advertising on Surfside PPC: https://surfsideppc.com/youtube-advertising/
Some of the different audiences include:
– Who they are (Detailed demographics) – What their interests and habits are (Affinity) – What they are actively researching or planning (In-market and life events) – How they have interacted with your business (Your data and similar segments) – Your combined audience segments (Combined segments) – Your custom audience segments (Custom segments)
Google Ads Audience Targeting for Search Campaigns 2022
Discover how to target audiences for search campaigns in Google Ads. I go over the difference between Observation and Targeting when it comes to search campaigns along with best practices for targeting audiences. You can optimize and improve your Google Ads search campaigns by observing audiences and using bid adjustments. In addition, you can exclude audiences from your search campaigns as well.
Google Display Network Targeting – Complete Guide To Targeting Options For Google Display Ads
When you are creating and managing Google Display Network Ads campaigns, your Google Display Targeting is very important for your success. Whether you are trying to drive conversions, brand awareness, or both, there are different audiences and content you can target with your advertisements. Ultimately, you want to reach the audiences that are interested in your products and/or services and you want to reach them at the right times as they browse certain websites, certain videos, certain YouTube channels, and mobile Apps as well.
When you are creating your Google Display Ads campaign, you have the option to target different types of audiences. You can create your own Remarketing/Retargeting audiences using your website, your YouTube channel, your mobile App, and other sources as well. In addition, you can target Similar Audiences, which are created based on your Remarketing audiences. Next, there are In-Market audiences, Custom Intent audiences, Life Event audiences, Affinity Audiences, Custom Affinity Audiences, and Demographics. You can create your own audiences by going directly to the Google Ads Audience Manager as well.
Campaign Bidding Strategy ►► Learn the 3 Easy Ways To Lower ACoS And Save Money On Amazon Ads. Watch our free training here → https://www.sponsoredprofit.com/freetraining
Today we look closer at Amazon Bidding Strategies and learn about the 3 types and when we should be using them.
It’s important to understand why Amazon introduced these functions to sellers and how they can leverage them to get better performance with their ad campaigns.
It’s equally important to understand when NOT to use certain bidding strategies, as this could harm the performance of your ads.
If you’re just starting out, there is one bidding strategy that you should be taking before progressing onto anything else. Watch this video to learn more.
Bidding Strategy Fixed or Dynamic | Amazon Advertising Big Mistake | Bidding Strategy for Amazon PPC
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How To Bid On Amazon PPC – The Formula You Need for Your PPC Strategy
Create Amazon PPC campaigns that stand out and sell more https://l.sellerapp.com/ppcexpert
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Timestamps for the video Intro: 0:00 Achieve lower costs for increased sales: 1:01 Bidding strategies: 4:11 Type of campaigns: 10:36 Display Ads: 26:16 Additional tips: 28:05 SellerApp PPC analyzer tool: 29:49 Our Professional Services: 30:47
Amazon provides campaign bidding strategies as part of its advertising solutions. In addition to these bidding strategies, we have ‘Adjust bids by placement.’ In today’s webinar, SellerApp brings you an in-depth analysis of how these bidding strategies work along with a set of recommendations for sellers about how to make the best use of these dynamic bidding strategies to improve your ad campaigns.
Here at SellerApp, we are always dedicated to helping you, even at difficult times like now. We have been actively monitoring the changes that are happening to eCommerce due to the advent of COVID-19. We would like to provide you with crucial and essential information that will help you in maintaining your Amazon sales and profits even as we are navigating through this pandemic.
Opting for Amazon Sponsored ads is one of the fastest ways to get your product to the top of Amazon’s (SERP) search engine results page. Bidding on good keywords is a crucial part of your Amazon PPC campaign. It has the ability to make your PPC campaign a successful one. Increasing or decreasing your bid amount depends on your customers’ purchase patterns. Therefore it’s important to know the key strategies for bidding on your Amazon ad campaign, as it will boost clicks and conversion rates of your sponsored ad. It can also save you a fortune in terms of ad spend and ACoS.
With that in mind, we are going to provide you with the most important PPC bidding tips for your Amazon FBA business. Our video explains how to align your Amazon dynamic bidding strategies with your goals and influence your PPC campaigns. And, we give you insights into the different strategies that you can adopt for bidding on your PPC campaign. #AmazonPPC #AmazonBidding #SellerApp From this video, you’ll learn:
– The importance of strategizing your PPC bidding – Types of PPC campaigns available on Amazon – So, what are some of the best PPC bidding strategies on Amazon? – How to align your Amazon PPC bidding strategies with your goals? – How to use manual keyword campaigns for better visibility and efficiency? – How to use Amazon dynamic bidding and Bid Adjustments to improve your PPC campaigns – Additional tips to lower your ACoS with dynamic bidding strategies
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Pay Per Click Advertising can be difficult to figure out at first, so check out our video explaining Pay Per Click Advertising for beginners. We answer some popular questions such as What Is Pay-Per-Click Advertising? How Does Pay-Per-Click Advertising Work? How Can You Get Started With PPC Ads? and Is Pay-Per-Click Advertising Worth It? You can look below to see more of our information about PPC Advertising. We also have a Pay Per Click Advertising Course URL below on our Surfside PPC website, so you can follow along with all of our lessons.
PPC Advertising Course by Surfside PPC: https://surfsideppc.com/pay-per-click-advertising/
Pay-Per-Click Advertising (PPC) is a form of advertising where the advertiser pays for each click to their website or app. Google Ads is the most well known PPC Advertising Network, where advertisers bid on keywords for clicks to their websites. Advertisers only pay when their advertisement is clicked.
How Does Pay-Per-Click Advertising Work?
Advertisers generally set a bid for clicks to their website based on the keywords and/or audiences they are targeting. Pay-Per-Click Advertisers enter an auction against other advertisers for each click. The advertisements that show are based on a bid and an Ads quality score or relevant score.
How Can You Get Started With PPC Ads?
You can start by using popular PPC Advertising Networks such as Google Ads, Bing Ads, Facebook Ads, and more. You will need a website or an app to promote. Then, you can sign-up with one of the top PPC networks, enter your payment information, and create your first campaign. We have tutorials on our Surfside PPC YouTube channel for the top ad networks.
Is Pay-Per-Click Advertising Worth It?
The key to Pay-Per-Click Advertising is testing and optimizing your campaigns. Large companies use PPC Advertising every day with million dollar yearly budgets to drive more leads and sales. PPC Advertising is worth it for businesses of all sizes, but it requires testing and knowledge of PPC Ad Networks.